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Custom software for the small businesses that keep Jakarta running.

We're a Jakarta studio that builds tailor-made apps for local sellers and suppliers, then helps them find more customers online. Since 2022, and now built with Claude.

Work we've done for real shops

Every business runs a little differently, so we don't sell templates. We sit with the owner, learn how orders actually move, and build the tool around that.

Egg delivery

Ordering and delivery for an egg supplier

A custom app that replaced chat-message orders and paper notes with one place to run the daily delivery business.

  • Customer orders and repeat orders
  • Daily delivery lists and routes
  • Payments and outstanding balances
Flower shop

Point of sale for a flower shop

A POS built around how a florist actually sells: walk-in bouquets, custom arrangements, and orders for pickup or delivery.

  • Fast checkout at the counter
  • Stock for fresh flowers and supplies
  • Daily sales reports for the owner
Bedsheet brand

Influencer and paid social for a bedsheet company

We run the brand's influencer partnerships and paid social campaigns. Claude is connected straight to the ad platforms through MCP, so we launch campaigns, read results, and adjust budgets and creative without the manual busywork.

  • Influencer sourcing, briefs and tracking
  • Paid social campaigns, set up and launched with Claude
  • Ongoing optimization from live campaign data

What we do

Two things, done for the same kind of client: owner-run businesses that have outgrown spreadsheets and chat groups.

Custom SaaS

Ordering systems, point of sale, inventory, delivery and reporting tools, built for your exact workflow and kept running after launch.

Digital marketing

Influencer marketing and paid social that bring customers to the business. We run campaigns through Claude connected to the ad platforms, so launching, testing and optimizing happens fast.

How we build with Claude

Claude lets a small team ship custom software at a price local businesses can afford. It's part of how we work every day.

Faster buildsWe use Claude to design, write and test our apps, so a custom tool takes weeks instead of months.
Smarter features for clientsWhere it helps, we can put Claude inside the product itself, for things like reading orders from customer messages, writing product descriptions, or summarizing daily sales.
Campaigns run through MCPFor marketing clients, Claude connects directly to ad platforms through MCP. It sets up campaigns, pulls performance data and suggests changes, and we approve every move.
One stack for many businessesWhat we learn from eggs and flowers carries over to bedsheets and textiles, so each new client gets a better starting point.

Tell us how your business runs.

We'll tell you honestly whether custom software makes sense for you. The first conversation is free.